Press Releases

Real California Milk Kicks Off 2022 With Smoothie Campaign At Retail

January 2022

Promotion encourages consumers to Renew, Reset and Restore with smoothies made with Real California Milk products

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Real California Milk Begins Holiday Season With Mornings Mean More Campaign At Retail

November 2021

Initiative Encourages Families to Celebrate Family Time with Breakfast Recipes Made with Real California Dairy Products

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Holiday Entertaining is Back with Sweet, Savory and Oh So Cheesy Ideas

November 2021

This holiday season, entertaining is back on the table and that means endless opportunities to showcase Instagram-worthy ideas. For those looking to impress friends and family, Real California Milk has two unique culinary ideas to take holiday traditions to the next level: The Cheese Centerpiece and Cookie Exchange Board. From fresh food as bountiful décor to camera-ready cookie presentations, incorporating California dairy into your entertaining is a winning holiday strategy.

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Nightfood Wins Real California Milk Excelerator Competition With Sleep Friendly Ice Cream Novelties; Awarded $150,000 In Support To Bring Products To Market

November 2021

Tracy, Calif. – November 19, 2021 – Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event last night.Read More

Nightfood Wins Real California Milk Excelerator Competition With Sleep Friendly Ice Cream Novelties; Awarded $150,000 In Support To Bring Products To Market

November 2021

Sweetkiwi Awarded $100,000 in Marketing Support as Runner Up in California Milk Advisory Board and VentureFuel’s Partnership to Drive Dairy Product Innovation

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California Receives $1.8 Million Dairy Business Innovation Initiative Award from U.S. Department of Agriculture for “Pacific Coast Coalition”

November 2021
The California State University, Fresno Foundation, in partnership with the California Dairy Innovation Center (CDIC), today announced the receipt of a $1.8 million award from the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service to create a “Pacific Coast Coalition” to support dairy businesses in California, Oregon and Washington in the development, production, marketing and distribution of dairy products. Dairy Business Innovation Initiatives provide direct technical assistance, educational support, and grants to dairy businesses.Read More

Four Functional Treats Compete For $250,000 In Real California Milk Excelerator Competition Finals

October 2021

3rd Annual Innovation Competition Showcases Sweet Ideas in Functional Food Formulations

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Chef Spencer Glenn Takes Two Categories And Grand Prize To Win $20,000 In Annual Search For The Best Pizzas Using Real California Cheeses

October 2021

Chef Leah Scurto Wins $5,000 For REAL Californian Entry in 3rd Annual Real California Pizza Contest

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Twelve Innovative Dairy Brands Head Into Virtual Pitch Semi Finals In 3rd Real California Milk Excelerator Competition

October 2021
The California Milk Advisory Board (CMAB) announced today the schedule for the Real California Milk Excelerator virtual semi-finals, which will be held October 26th and 27th from 5-7 p.m. PST. The 3rd edition of the CMAB’s dairy product innovation competition partnership with innovation consultancy VentureFuel will bring 12 entrepreneurs together to pitch their functional dairy products for a chance at a slot in the final competition.Read More

New Statewide Education Campaign Aims to Increase Recycling of Plastic Milk Jugs

October 2021

California Milk Advisory Board launches initiative to raise awareness of recyclability of milk jug with easy mantra: Pour it. Cap it. Bin it.

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Nine Finalists To Compete For $30,000 In Pizza Contest Showcasing The Inventive Use Of Real California Cheese

October 2021
The California Milk Advisory Board (CMAB) announced finalists in the 2021 Real California Pizza Contest (RCPC) – a search for the best foodservice pizza recipes using Real California Cheese. The contest, in its third year, will award prizes totaling $30,000 for the most innovative use of cow’s milk cheeses from California in three categories.Read More

Real California Milk Kicks Off Back To School With Milk & Cereal Campaign At Retail

August 2021

Breakfast Promotion Focuses on Creative Uses of Classic Breakfast Combination as Children and Families Return to the Classroom

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Real California Milk Excelerator Announces Semi-Finalists in Personal Health & Wellness Product Innovation Competition

July 2021

3rd Annual California Milk Advisory Board and VentureFuel Initiative Showcases Emerging Dairy-Based Functional Food, Beverage and Beauty Products for Consumer’s Changing Lifestyles

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Real California Milk Foodservice Announces Chef Finalists for CADairy2Go Competition Cook Off in Napa

July 2021

Finalists compete for over $22,000 in prizes for innovative use of California dairy

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Snack Happier This Summer with Extraordinary Frozen Treats Curated from California

June 2021

For a summer packed with everything from July 4th BBQs to the international games, Real California Milk has curated a selection of one-of-a-kind seasonal frozen treats to upgrade snacks from ordinary to extraordinary

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Real California Milk Foodservice Debuts CADairy2Go Chef Competition Celebrating Innovation in the To-Go Space

June 2021

California Milk Advisory Board selects 12 creative chefs to participate in inaugural culinary event

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Real California Milk EXCELerator and New Incubator Boot Camp Launch Search for Performance and Recovery Innovation in Dairy

May 2021

The California Milk Advisory Board (CMAB) today announced the return of its annual dairy innovation competition with a new name and increased focus on advancing excellence in functional dairy product development.

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A Trendy, Edible Gift for Mother's Day

April 2020

Every Mother’s Day is an opportunity to show your mom just how special she is and how grateful you are for all she does. Make her day with a present that wraps the personal touch of a handmade craft and the novelty of a quirky trend into one unforgettable gift.

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Real California Milk and Celebrity Dad Mario Lopez Partner to Debut Children's Stories Highlighting the Importance of Family and Breakfast in Instagram Live Event

April 2021

Join Mario Lopez and Real California Milk April 24th for Instagram Live Breakfast Story Reading

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children.

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