Press Releases and Industry Insights

Easy Holiday Gifting in Three Steps: Select, Click, and Share the Real California Goodness

New UC Davis study highlights dairy’s role as California’s leading agricultural force, driving growth, sustainability and global exports

TRACY, Calif. – (November 17, 2025) – The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Leslie Ganzer to its Foodservice team. In her new role, Ganzer will support engagement initiatives with major foodservice operators and distributors to expand participation in CMAB programs.

California dairy processors to exhibit in Chicago November 16-18, 2025

Tracy, Calif. – (November 10, 2025) – The California Milk Advisory Board (CMAB) will spotlight a diverse selection of innovative and sustainably sourced specialty dairy products at PLMA’s 2025 Annual Private Label Trade Show in Chicago, Ill. at the Donald E. Stephens Convention Center November 16-18.

2 students to be selected to represent Real California Milk abroad in 2026

Daniels to lead strategic marketing initiatives designed to strengthen awareness and demand for Real California Milk globally

Lovera brings expertise in business development, client relations, and cross-cultural project management to global efforts for Real California Milk

TRACY, Calif. – (October 3, 2025) – The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Alejandra Lovera as International Business Development Manager, supporting the organization’s global market development initiatives.

Fourteen companies join 7th annual innovation program spanning growth-stage
Excelerator and early-stage Incubator tracks

GUEST COLUMNIST – Veronique Lagrange

Coffee: A growth driver for milk

This article explores how coffee—from café lattes to ready-to-drink formats and innovative creamers—has become a powerful growth engine for the dairy industry, driving significant milk demand through taste, functionality, and evolving consumer preferences.

Kindle brings expertise in digital engagement, brand strategy, and cross-functional project management to retail marketing team

TRACY, Calif. — (September 2, 2025) – The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Cynthia Kindle as Marketing Manager, U.S Retail supporting the organization’s retail brand initiatives and consumer engagement strategies.

Promotion Offers Solution for Busy Families with Quick and Nutritious Recipes Made with Wholesome Real California Dairy Products

Tracy, Calif. – August 5, 2025 – The California Milk Advisory Board (CMAB) today announced the launch of the 2025 Real California Grilled Cheese Sandwich Contest, a national foodservice recipe competition inviting professional chefs to reimagine the classic grilled cheese sandwich using California’s rich array of artisan cheeses and butter.

New Producer Relations Coordinator to serve as liaison with California dairy families

TRACY, Calif. — (August 1, 2025) – The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Selina Lopes as Producer Relations Coordinator.

Three New Champions Crowned and $30,000 in Prize Money Awarded in

Real California Milk’s 7^th Annual Pizza Bake-off Event

California Cheese and Dairy Producers Win a total of 51 Cheeses in
Annual Celebration of North American Makers

Tracy, Calif. – (July 21, 2025) –The California Milk Advisory Board (CMAB) is bringing culinary inspiration with California dairy to the California Restaurant Show, August 3-5 at the Anaheim Convention Center.

TRACY, Calif. – July 14, 2025 – The California Milk Advisory Board (CMAB) today announced a series of strategic leadership promotions that reflect the organization’s ongoing commitment to expanding the reach of Real California Milk products both domestically and globally. These promotions recognize the contributions of four accomplished leaders who have played vital roles in advancing CMAB’s mission to support California’s dairy families by increasing demand for dairy products made with Real California Milk.

Live bake-off event in Napa to award $30,000 in prizes and showcase innovative foodservice pizza recipes across three new categories

Tracy, Calif. – June 24, 2025 – The California Milk Advisory Board (CMAB) today announced the 12 professional chef finalists for the 2025 Real California Pizza Contest, a nationwide competition to find the most innovative foodservice pizza recipes featuring Real California dairy products.

Tracy, Calif. – (June 18, 2025) –The California Milk Advisory Board (CMAB) will spotlight a diverse selection of innovative specialty dairy products at the 2025 Summer Fancy Food show in New York, N.Y. June 29-July 1, 2025.

Applications open through August 4, 2025 for dairy startups and entrepreneurs
focused on high-growth dairy products