Press Releases

California Milk Advisory Board and Partner VentureFuel Expand Support for Dairy-based Startups with Return of Real California Milk Excelerator Competition, Addition of Incubator Track

Applications open through August 4, 2025 for dairy startups and entrepreneurs
focused on high-growth dairy products

California Dairy Families and Raley’s Food For Families Partner to Deliver Nutritious Milk and Dairy Foods to Families Facing Food Insecurity

TRACY, Calif. – May 30, 2025 – In California, over 3 million households face food insecurity. In honor of June as National Dairy Month, the California Milk Advisory Board (CMAB) is partnering for the third year with Raley’s Food For Families program to deliver milk and dairy foods to nourish families in California communities.

More Than 20 Dairy Partners Display Dairy Trends, Sustainable Ingredients In Real California Milk's street of Dairy at 2025 International Dairy Deli Bakery Association Show

Tracy, Calif. – (May 23, 2025) –The California Milk Advisory Board (CMAB) will spotlight a variety of innovative, on-trend sustainably sourced dairy products at the 2025 International Dairy Deli Bakery Association (IDDBA) show in New Orleans, La. June 1-3.Read More

Real California Milk Retail Campaign Encourages Consumers To Enjoy The Snack Days Of Summer With California Dairy

TRACY, Calif. – (May 19, 2025) – The California Milk Advisory Board (CMAB) today announced the return of its retail campaign focused on summer snacking with Real California dairy products. The initiative taps into consumers continued drive to find affordable snacking options that offer flavor and health benefits. With the addition of California dairy in simple recipes, “Snack For Real” becomes a delicious summer-long experience that families can feel good about.

New Dairy Princess Crowned Rachel Ramey of Bakersfield Selected as District 6 Ambassador           

BAKERSFILED, Calif. – May 19, 2025 – Rachel Ramey of Bakersfield was selected as the 2025 Dairy Princess. The coronation was held on Saturday, May 10, 2025, in Bakersfield.

Rachel will represent District 6, which includes Kern, San Luis Obispo, and Santa Barbara counties. As Dairy Princess, she will play a key role on the CMAB’s Communication Services team in meeting community relations objectives.
 

New Dairy Princess Crowned Eden Baldridge of Orland Selected as District 3 Dairy Ambassador

ORLAND, Calif. – May 19, 2025 – Eden Baldridge of Orland was selected as the 2025 Dairy Princess for the California Milk Advisory Board’s (CMAB) District 3 in a crowning event on Sunday, May 4, 2025.

Eden will represent District 3, which includes Butte, Colusa, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Shasta, Sierra, Siskiyou, Sutter, Tehama, Trinity, and Yuba counties. As Dairy Princess, she will play a key role on the CMAB’s Communications Services team in meeting community relations objectives.

New Dairy Princess Crowned Yesenia Rivas of Sonoma Selected as District 2 Dairy Ambassador

PETALUMA, Calif. – May 13, 2025 – Yesenia Rivas of Sonoma was selected as the 2025 Dairy Princess for the California Milk Advisory Board’s (CMAB) District 2 in a crowning event on Saturday, April 26, 2025. Jamie Jensen of Petaluma was selected as the Alternate Dairy Princess.

Sustainable California Dairy In The Spotlight At 2025 National Restaurant Association Show

Tracy, Calif. – (May 12, 2025) – The California Milk Advisory Board (CMAB) will sample a variety of innovative and sustainably sourced dairy products at the 2025 National Restaurant Association Show in Chicago, Ill. May 17-20, 2025. As an exhibitor at the show, an event that brings together more than 58,000 foodservice professionals from 124 different countries, CMAB will connect with industry professionals while sharing why sourcing California dairy is a winning strategy for foodservice operators.

Contestants Vie For Dairy Princess Title And Role As Industry Ambassador District 3 Will Crown 2025 Dairy Princess May 4th

ORLAND, Calif. – April 22, 2025 – Two young women will compete for the prestigious title of Dairy Princess during the District 3 Dairy Princess contest on May 4, 2025, in Orland.

This year's contestants are Eden Baldridge and Mackenzie Vogt, both of Orland.

Real California Cow’s Milk Cheeses Bring Home 57 Awards at California State Fair Cheese Competition

Real California Cow’s Milk Cheeses Bring Home 57 Awards at
California State Fair Cheese Competition

TRACY, Calif. –April 17, 2025 – Cow’s milk cheese and dairy processors that use the Real California Milk seal brought home 57 awards during the 2025 annual California State Fair Cheese Competition.

California Milk Advisory Board Announces 2025 Executive Committee Officers 

California Milk Advisory Board 

2025 Executive Committee Officers 

​

Contestants Vie For Dairy Princess Title And Role As Industry Ambassador District 1 Will Crown 2025 Dairy Princess On May 9th

FORTUNA, Calif. – April 14, 2025 – Two young women will compete for the prestigious title of Dairy Princess during the District 1 Dairy Princess contest on May 9, 2025, at the River Lodge in Fortuna.

This year's contestants are Catarina Freitas of Eureka and Tinnley Pidgeon of Ferndale.
 

Real California Cow's Milk Cheeses Bring Home 18 Awards At United States Championship Cheese And Dairy Product Contest in Green Bay, Wisconsin

TRACY, Calif. – March 31, 2025 – Cow’s milk cheese and dairy processors that use the Real California Milk seal brought home 18 awards during the 2025 annual biennial event held by the Wisconsin Cheese Makers Association.

Real California Milk Kicks Off Annual Search For The Best Pizza Recipes Featuring California Cheese & Dairy

2025 Real California Pizza Contest features more finalists, new categories
and $30,000 in total cash prizes

Contestants Vie For Dairy Princess Title And Role As Industry Ambassador District 2 Looks To Crown 2024 Dairy Princess On April 26th

PETALUMA, Calif. – March 10, 2025 – Nine young women will compete for the prestigious title of Dairy Princess during the District 2 Dairy Princess contest on April 26, 2025, at the Petaluma Veteran’s Memorial Building.

This year’s contestants are Audrey Clark, Isabelle Janson, Lia Jerry, Mari Suazo and Yesenia Rivas of Sonoma, Jamie Jensen, Lily Cromwell and Shane Renati of Petaluma, and Macy Arntz of Santa Rosa.
 

California Spotlights Innovative Dairy Options, Global Flavors at Pizza Expo In Las Vegas

Event marks kickoff of 7^th annual call for innovative pizza recipes using California cheese,
3^rd International Pizza competition

Tracy, Calif. – (March 17, 2025) – Innovative products, on-trend applications and an international pizza bake-off are elements of the California Milk Advisory Board’s (CMAB) presence at the Pizza Expo March 25-27, 2025, in Las Vegas.

California Milk Advisory Board Announces Transition In Leadership

CEO John Talbot Shares 2025 Retirement Plan;
VP of Business Development Bob Carroll on Tap to Lead Organization in the Future

Tracy, Calif. – March 10, 2025 – The California Milk Advisory Board (CMAB) today announced that CEO John Talbot will retire by the end of 2025 after more than a decade of leadership of the dairy marketing organization. Bob Carroll, CMAB’s current Vice President of Business Development, has been selected as his successor.

California Dairy District 4 Seeks Ambassadors To Serve As 2025 Dairy Princesses

Annual Dairy Princess Contest Returns to Turlock May 17^th   

California Dairy District 6 Seeks Ambassadors To Serve As 2025 Dairy Princesses

Annual Dairy Princess Contest Returns to Bakersfield May 10^th     

California Dairy District 3 Seeks Ambassadors To Serve As 2025 Dairy Princesses

Annual Dairy Princess Contest Returns to Orland May 4^th